We improve financial outcomes for ecommerce brands.

We plug margin leaks, get your customers buying from you again and again, and put your ad budget where it makes the most margin and growth.

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Free 30-day audit when a place opens · no fee and no obligation

app.nuance-detail.io/actions

Actions

w/c 25 May · 2 done · 2 live · 1 waiting for your OK · 1 held

Gain proved, Q2 to date

+£61.2kvs holdout

19 actions since April; this week’s six are below

Kept · CM1 (Contribution Margin)

£152k+£9.1k

this week, on the week before

Actions this week

2 done · 2 live · 1 for your OK · 1 held

What Nuance is doing this week

Trace

Price floor set on 14 TikTok SKUs

Nothing sells below £14.40. The floor comes from your invoices, not a rate card.

Done Tue

+£1.9kthis week

Trace

Disputed £3,400 of 3PL pick-and-pack overcharges

Three SKUs billed at the wrong size tier since March. Invoices attached to the claim.

Credit received

+£3,400one-off

Retain

Replenishment reminders to 1,800 repeat buyers

Day 9 of 42 · 412 have reordered · 200 held out so the lift is proved, not claimed.

Sending

+£3.1kso far, vs holdout

Allocate

£6.2k a week moved off 9 products that lose money after the click

Now on the 5 baskets that make money. You signed this off on Monday.

Live

+£4.1kthis week

Retain

Second-order email for 60 first-time buyers

Timed to when each one’s product runs out. No code, no countdown, at full price.

Waiting for your OK

est. +£4.2ka year

Allocate

Cross-channel move: Cleansing Balm (Web) to Overnight Mask (TikTok)

Held until the four-week holdout settles on 14 June. We do not move money on a guess.

Held

est. +£840central estimate

Every action carries its evidence: the invoice lines, the holdout, the sign-off. Deterministic engine; AI writes narrative only. Data through w/c 25 May 2026.

What Nuance is doing this week, and what each action has earned so far. Every figure is synthetic.

Trace

Your true profit by product and channel, traceable to the invoice line behind every number.

How Trace works

Allocate

Your ad budget moved to where the profit actually is. We build the campaigns and run them.

How Allocate works

Retain

We send each customer a tailored message at the right time, so they buy from you again and again.

How Retain works

Who you’ll work with

Write to Ash.

Ash ran TikTok Shop in the UK, led Europe-wide seller programmes at Amazon, held P&L at Wayfair across North America and Europe, and spent five years at McKinsey. He takes a handful of brands at a time and reads every email himself.

When a place opens, you give us read-only access and get a free 30-day audit: your true margin by product, where your ad budget should go, and what your marketing really earns. Keep the analysis either way.

ashutosh@tinkerlab.co.uk

Read-only access, EU-hosted, never pooled and never sold. How we handle your data · More about us

Join the waitlist

Two minutes. Ash reads every one himself.

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Ash will come back to you himself, usually within two working days.